Essential Twitter Tools for the PR Professional by Steve Rubel (@steverubel) - oneforty


	Essential Twitter Tools for the PR Professional Public relations has always been about going where the conversation is and adding value to it. Today, it's no longer just newspapers and magazines. It's also of course Twitter. Here are some tools that I advise our teams and clients at Edelman to use. Updated: Sep 2nd, 2010 get a widget Tweet This! Steve Rubel (@steverubel) New York SVP/Director of Insights for Edelman Digital, AdAge and Forbes columnist and avid sports fan. TweetLevel 3 reviews “Tweetlevel, Edelman's own tool, is a great way to measure influence on many levels, not the least of which is trust.” Seesmic Web 19 reviews Categories: Clients, Location, Share Photos & Images Platforms: Web App “This is the easiest way to get started on Twitter and the first tool that I encourage everyone to try. By setting up lists and watching them all day, you can develop a level of "situational awareness" for the audiences any PR professional needs to track.” NutshellMail 9 reviews Categories: Email Platforms: Web App “Part of the challenge with Twitter is, well, keeping up with it. Once you have some lists ready to go, I found this service invaluable for staying up to date with them - especially while on the road. PR people still love email (I do too), so this service is a real value-add.” ListiMonkey 1 review Categories: Email, Search Platforms: Web App “This is another great service for tracking Twitter by email,” Twitter for Blackberry 11 reviews Categories: Clients Platforms: BlackBerry “PR professonals are often tied to their Blackberries and this official app is a great way to keep up to date. (Blackberry is an Edelman client.)” j.mp 1 review Categories: Location, URL Shorteners “This is my favorite link shrinker because it's compact and offers great stats too.” Listorious 12 reviews Categories: Find People, Twitter Lists Platforms: Web App “Much of the trick with Twitter (again for PR pros) lies in lists. This site offers a great starting point.” Explore more toolkits \| Get a widget \| Create your own!