The Social Business Toolkit

“Klout allows you to analyze the social potency of participants/organizations on Twitter and more importantly tracks their influence via reach, demand, engagement, velocity and activity. It's useful for checking the vitality of your organizations Twitter presence. ”

“Ning lets you quickly create custom communities which you can invite members to. Communities can be kept private and are ideal for training and focus group purposes. ”

“Social mention is a free tool which quickly allows you to listen for and track feedback on your company across multiple social networks. It doesn't go in depth but is easy to use. ”

“Tweetlevel (disclaimer I work for Edelman), is a simple way to grade an individual/organization by four key criteria: Influence, Popularity, Engagement, and Trust. ”

“Twitter counter lets you track and compare stats of multiple Twitter accounts by followers and volume. It's useful for comparing your business and benchmarking. ”

“Tweetie 2 is the best iPhone Twitter application I've ever used. ”

“Posterous is a simple publishing platform that acts as a hub for all your media and allows you to post from platforms as simple as e-mail to its recently re-designed interface which is fairly robust. ”

“Listorious is excellent for quickly finding individuals by categories and checking social graph indicators such as follower count. It's also helpful for organizing and indexing Twitter lists in a variety of ways such as tags. ”

“In addition to shortening URLS, Bit.ly is a simple way to track conversations (via Twitter) around the media your organization produces. It tracks across regions and also lists the sources of where people click from ”

“Scout Labs is a cost effective way for your business to not only listen to what's being said about you in a variety of channels, but allows your teams to respond. It included features such as workflows so your teams can assign tasks to members. ”